I was actually in the process of buying a security certificate for a customer when this message flashed up on my screen

Don’t Risk Your Search Ranking

Search engines give better search ranking results to websites that are encrypted with an officially recognized SSL Certificate.

It then prompted me to add an email address and they would send me details.

Curious, I did and this is what I received

Thanks for visiting our website.

This message is to offer some extra information that may assist you with your decision to use RapidSSL® to secure your website.

Google Requires All Websites To Be Encrypted

Google is now using website encryption as a real time ranking signal. This means that website encryption influences your search engine ranking. Your search engine ranking helps your website to be found in Google and results in more website traffic.

Don’t delay, securing your website with an SSL Certificate is now a Google search engine requirement. The effect on secured websites and the resulting search engine ranking will ultimately strengthen when you secure your website with one of our SSL Certificate products.

Don’t Be Fooled

As one of the largest and favourite SSL Certificate retailers globally, RapidSSL® sets the standard in offering a high quality SSL Certificate service.

RadipSSL® Security Certificate

• RapidSSL – AU$49.50 a year includes certificate and installation.