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You are here: Home / IT Talk / Publishing / My Story: Online Directory

My Story: Online Directory

My story is one of frustration, having a great idea, building it and then having it taken away.

The idea: build a target specific online directory.

Build it: Commencing in 1998, the UK Motoring Directory (ukmd.co.uk) was one of the world’s first online automotive directories

It was definitely the world’s first CMS, dynamic and database driven directory.

History: 1998 – 2017

  • 1998 – 2003 – Software ASP
  • 2003 – 2004 – Free and paid advertisers
  • 2004 – 2008 – Google Adsense
  • 2008 – 2011 – Software PHP
  • 2011 – 2017 – De-rank: no paid advertisers, traffic drop

I created some of the world’s first directories.  I built software capable of managing directories.  I designed directory tree structures.  I formulated terms with meanings specific to the directory industry.  I created a criteria designed to publish a quality directory of listings.

For all of this what was the outcome: in 2011 , Google de-ranked every directory in the world (including mine).

I never did anything wrong

  • No paid links
  • No keyword spamming
  • No cross-industry data
  • No repeated data
  • Every listing was reviewed by a human

Why De-Rank Directories?

Easy answer: $$$

Google, followed by other search engines de-ranked directories from their search index to move advertisers from directories to the search engine.

In simple terms: I never did anything wrong.

Post Views: 7

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About Brian King

Managing director and senior editor at Ripefruit Media




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