The good news is Australia is spoilt for choice when it comes to affiliate networks and independent affiliations.
The information below while aimed at Australia, also includes international affiliation information as well.
The information here is for website owners (publisher) seeking to increase revenue streams, oh and yes, the links include a tracking link so if you sign up, we generate a small income (known as affiliate revenue sharing.
What Is Affiliation?
An affiliate program is where a publisher promotes a product or service and generates a commission when a sale is made. Some affiliations pay per lead/click but generally affiliate programs are percentage based commission schemes.
The publisher embeds code into a web page, advertisement or promotion that the affiliation program tracks. When a sale is made, the publisher is rewarded with an agreed percentage.
Another point worth making.. Affiliation ‘networks’ manage multiple advertisers in a trusted environment. The network acts as the connection between the advertiser and the publisher. It saves publishers having to manage individual advertisers’ accounts, chase payment, deal with different code and reporting systems.
It is also important when deciding on programs to only consider advertisers that relate to your content. If you publish a blog about food, then serving up advertising for Car Tyres is unlikely to generate commission or look good on your website.
On the flip-side, advertisers will also review publishers web sites. I don’t really understand why an advertiser would reject an application from a publisher provided the web site generated good quality traffic but it’s happened to us. We’ve been rejected by Etsy, Sports and Fitness, Spares Box, Mini In The Box.. what can we say? We enjoy many affiliations that continue to generate commissions and will do so into the future.
Some of the programs here are referral programs where commissions are generated by referring advertisers.
Hundreds of top Australian advertisers with multiple campaigns across all industries.
Excellent code generation, reporting and regular monthly payments.
Commission Factory was created by affiliates for affiliates. This inside expertise lead to the creation of an industry leading platform.
The network was built from the ground up with ease-of-use, simplicity and great form and function as its core.
The goal has always been about building successful relationships between Affiliates, Advertisers and Agencies through transparency, quality and delivering a high level of service.
The best new affilate group to hit in years! impact is fabulous.. good name brands, wide range of verticals, excellent affilate portal.
Meet Impact’s Partnership Cloud: Automate every type of partnership and scale to all new levels. Partnership automation lets you expand your program and scale every type of partnership, including affiliates, influencers, strategic business partners, mobile apps, publishers, and more. Grow your business rapidly with the Partnership Cloud.
A large variety of merchants along with deep-linking mean you are able to directly target individual products.
clixGalore Affiliate Marketing is fully compatible with 99% of ALL shopping carts and stores.
Affiliates, turn your valuable web site traffic into money now by joining Affiliate programs and driving customers to the many thousands of Merchants using the clixGalore Affiliate Marketing network to advertise their business. Start earning commission now for the sales you generate for our Merchants. You may promote our Merchants
Awin: Global Affiliate Marketing Network
Awin are everywhere, going through stages (Zanox > Affiliate Window > Affilinet) and taking over companies (Commission Factory). It’s BIG, European and appears destined to monopolize the affiliate marketplace with thousands (2021 – 14,000) of advertisers, affiliate groups and backers.
Awin is considered reputable and trustworthy, with good reviews.
Signing up on Awin is free of cost and a must for publishers worldwide.
Once apon a time we loved this program. But, after doing all the heavy lifting making ebay a household name, they ‘adjusted’ the commission structure that saw our hardwork go from over $2K a month to a couple of $hundred a month.
eBay continues to promote: You can earn a lot of money in the eBay Partner Network, by driving high quality traffic to eBay or one of our partners.
Typically, ePN pays publishers each month when the balances in their accounts exceed $25 (or 25 units of the equivalent local currency). However, once per year, we remove this threshold and pay publishers any positive balance that they have in their accounts.
Its a bit of a clunky, slow system plus we’ve heard that eBay is quite uncommunicative when it comes to new applicants, so be patient.
This is not a referral program but a recommendation.
US based CommissionJunction has been around a long time. It’s had it’s up and downs managed by a huge unwiedly admin interface that is slow and buggy. It just has not worked for us
The programs above are networks that manage multiple advertisers. Some advertisers’ manage their own affiliate networks.
These networks work well for us:
- Amazon – huge in the states, not so big down under.
- Bookings.com – Excellent hotel reservation affiliation.
- Fishpond – Australian online book sales affiliation with deep linking.
- getyourguide.com – Aimed at travel writers but works well for publishers in the travel vertical.
- TicketMates – Highly recommended travel and experiences affiliate best known for ExperienceOz.
- Viator – Another very good travel affiliate.
Yes, there are many others, some selling one item (flowers) while others work in different ways.
The Google Adsense program alone changed our entire business model. We went from a small design consultancy to a publishing network thanks to Adsense.
Simple code generation and Google does the rest by displaying ads based on the page content and then you are paid on a PPC (Pay Per Click) basis.
Excellent tracking, reporting and regular monthly payments.
Pretty damn easy.
This is not a referral program but a recommendation.
Been and Gone
There have been a few campaigns that have come and gone. Commission Monster was swallowed up by DGM.
There have been programs that simply have not worked for us. Not all programs are a good fit.
You have to consider each campaign and whether its a good fit for you and your web site/vertical.
We run some campaigns that may only make one sale a year while others make hundreds of sales. Most of the campaigns are set and forget so there is little work.
Another frustration is advertisers that come and go. They launch a campaign only to suspend/terminate it a few weeks later, which means we have to deactivate the campaign. This is a timely/costly action.
As with any vertical, not all affiliations are as they appear. Over the years, we have experienced good and bad.
Networks need to be scrutinised as do independent affiliations. Unfortunately, inexperienced merchants (advertisers) in networks will generate sales but the sales are either not approved or voided. Merchants that generate large amounts of click throughs but never generate any sales is very suspicious.
There is little point aligning with an American affiliate network if the your traffic is Australian. Yes, the advertisers want the referrals and traffic but they won’t realise any sales.
Many years ago, a very successful campaign in the UK which generated thousands of pounds in sales, never realised one penny of the £4,249.25 commission owed.
Unacceptible Behaviour: Rakuten Advertising
In July 2021, we received 9 of this email from the Rakuten Advertising network.
Your affiliate account in the Rakuten Advertising network has been terminated under Section 11 of Rakuten Advertising Terms and Conditions. Access to your account has been suspended, and all Rakuten Advertising affiliate links on your site will no longer function effective immediately.
Rakuten Advertising Network Quality and Compliance Team
Basically, it had cancelled the 9 agreements we had with merchants and deactivated the account. Hours and hours of work gone! No mention of outstanding commission owed?
We have yet to receive a response to our queries.