The good news is we are spoilt for choice when it comes to good affiliate networks and independent affiliations.
An affiliate program is where a publisher markets a product or service on its website, generating commission when a sale is made. Depending on the advertiser and the campaign, some pay per lead but generally affiliate programs are percentage based commission schemes.
The publisher embeds code into a web page, advertisement or promotion that the affiliation program tracks. When a sale is made, the publisher is rewarded with an agreed percentage.
Another point worth making. Affiliation ‘networks’ manage multiple advertisers in a trusted environment. The network acts as the connection between the advertiser and the publisher. It saves publishers having to manage individual advertisers’ accounts, chase payment, deal with different code and reporting systems.
It is also important when deciding on programs to only consider advertisers that relate to your content. If you publish a blog about food, then serving up advertising for Car Tyres is unlikely to generate commission or look good on your website.
On the flip-side, advertisers will also review publishers web sites. I don’t really understand why an advertiser would reject an application from a publisher provided the web site generated good quality traffic but it’s happened to us. We’ve been rejected by Etsy, Sports and Fitness, Spares Box, Mini In The Box.. what can we say? We enjoy many affiliations that continue to generate commissions and will do so into the future.
Some of the programs here are referral programs where commissions are generated by referring advertisers.
Hundreds of top Australian advertisers with multiple campaigns across all industries.
Excellent code generation, reporting and regular monthly payments.
Commission Factory was created by affiliates for affiliates. This inside expertise lead to the creation of an industry leading platform.
The network was built from the ground up with ease-of-use, simplicity and great form and function as its core.
The goal has always been about building successful relationships between Affiliates, Advertisers and Agencies through transparency, quality and delivering a high level of service.
APD | DGM
I’ll be honest and say I am unsure what this business is called. When we started with them it was DGM, they acquired Commission Monster and appeared to rebrand as DGM Performance and now the logo says APD, go figure. So long as they deliver good merchants, track properly and pay regularly, we do not mind.
For the last 19-odd years, you might have known us as Next Digital, dgm, Empowered, Jericho or @ccomplice. Born out of the desire to simplify the digital landscape for our clients, together we have formed a simpler, more accountable solution. We offer 360-degree services, across the digital value chain, to deliver growth for our clients.
- Learn more here
The Google Adsense program alone changed our entire business model. We went from a small design consultancy to a publishing network all because of Adsense.
Simple code generation and Google does the rest by displaying ads based on the page content and then you are paid on a PPC (Pay Per Click) basis.
Excellent tracking, reporting and regular monthly payments.
Pretty damn easy.
This is not a referral program but a recommendation.
A large variety of merchants along with deep-linking mean you are able to directly target individual products.
clixGalore Affiliate Marketing is fully compatible with 99% of ALL shopping carts and stores.
Affiliates, turn your valuable web site traffic into money now by joining Affiliate programs and driving customers to the many thousands of Merchants using the clixGalore Affiliate Marketing network to advertise their business. Start earning commission now for the sales you generate for our Merchants. You may promote our Merchants
ebay Partner Network
Once apon a time we loved this program. But, after doing all the hard lifting making ebay a household name, they ‘adjusted’ the commission structure that saw our hardwork go from over $2K a month to a couple of hundred $ a month.
I’m not sure if we’re doing something wrong or it’s no longer a marketable program.
eBay continues to promote: You can earn a lot of money in the eBay Partner Network, by driving high quality traffic to eBay or one of our partners.
Typically, ePN pays publishers each month when the balances in their accounts exceed $25 (or 25 units of the equivalent local currency). However, once per year, we remove this threshold and pay publishers any positive balance that they have in their accounts.
Its a bit of a clunky, slow system plus we’ve heard that eBay is quite uncommunicative when it comes to new applicants, so be patient.
This is not a referral program but a recommendation.
The programs above are affiliation networks that manage multiple advertisers. Some advertisers’ manage their own affiliate networks.
These networks work well for us:
- All Posters – there is a poster that can be aligned with almost every vertical. Not a huge residual but $500 a year is ok.
- Amazon – huge in the states, not so big down under.
- Bookings.com – Excellent hotel reservation affiliation.
- Fishpond – Australian online book sales affiliation with deep linking.
- TicketMate – Highly recommended travel and experiences affiliate.
- Viator – Another very good travel affiliate.
- Sportsbet – the best gambling affiliation network by far.
Yes, there are many others, some selling one item (flowers) while others work in different ways.
International Affiliation Networks
Like the groups above except these are networks that target countries as well as Australia
- Affiliate Window – UK, USA and Europe. We joined but haven’t had much luck in generating anything with them.
- CommissionJunction – huge in the states but not so in Australia.
Been and Gone
There have been a few campaigns that have come and gone. Commission Monster were swallowed up by DGM.
There have been programs that simply have not worked or not worked for us, meaning they might have worked on other web sites. Not all programs are a good fit.
You have to consider each campaign and whether its a good fit for you and your web site/vertical.
We run some campaigns that may only make one sale a year. That is at least one sale. Most of the campaigns are set and forget so there is little work.
Another frustration is advertisers who come and go. For whatever reason they launch a campaign only to suspend/terminate it. That means we have to deactivate the campaign on our site/s. This is a timely/costly action.