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Affiliate Marketing: Australia

This page provides information about affiliate marketing in Australia for both publishers and advertisers (merchants).

Affiliation Marketing

An affiliate program allows a publisher (like Ripefruit), to promote a business’s products or services on its website and earn a commission for successful sales. The publisher places specially coded HTML links on relevant web pages that track visitors referred to the advertiser. If a visitor completes a purchase, the referral is recorded and the publisher receives an agreed commission based on the sale.

Affiliate Networks

Affiliate networks manage programs for multiple advertisers (merchants or brands) within a trusted platform. They act as the intermediary between advertisers and publishers, providing the technology to track referrals, record sales, manage commissions and process payments. This allows advertisers and publishers to work together through a single, reliable system.

Affiliation Networks

Full Disclosure: *Learn More links include a tracking code that may generate a small return.

impact

impact is one of the best international networks with a huge range of recognised brand name advertisers’ coupled with an excellent management interface.

impact: Automate every type of partnership and scale to all new levels. Partnership automation lets you expand your program and scale every type of partnership, including affiliates, influencers, strategic business partners, mobile apps, publishers, and more.

Grow your business rapidly with the Partnership Cloud

Commissionfactory

In our view, Commissionfactory (AWIN) is the best affiliate group operating in Australia with a slick professional platform.

Hundreds of top Australian advertisers with multiple campaigns across all industries.

Excellent code generation, feeds, reporting, regular monthly payments and publisher support.

Join 500+ brands utilising the power of affiliate marketing

Commissionfactory was created by affiliates for affiliates. This inside expertise lead to the creation of an industry leading platform. The network was built from the ground up with ease-of-use, simplicity and great form and function as its core. The goal has always been about building successful relationships between Affiliates, Advertisers’ and Agencies through transparency, quality and delivering a high level of service.

 

Awin: Affiliate Window

Part of the Axel Springer and United Internet Groups (Germany), Awin is a global affiliate network.

The Awin group has 15 offices worldwide, 1,100 employees, 225,000 contributing publishers and 16,500 advertisers around the globe.

Awin is considered reputable and trustworthy, with good reviews.

Awin global affiliate marketing network empowers advertisers and publishers of all sizes to grow their businesses online.

 

FlexOffers

FlexOffers is your all-in-one performance-marketing engine—uniting 12,000+ advertiser programs and 75,000+ publisher opportunities under a single, streamlined platform. We empower publishers to maximize earnings and enable advertisers to expand their reach with unmatched precision and scale. Grow with a partner built for limitless performance.

Network: Earn exclusive commissions by promoting products and services through our partner marketing platform. 

Google Adsense

banner-google-adsenseThank you, thank you, thank you!  

Google’s Adsense program changed our entire business model.  We went from a small design consultancy to a publishing network thanks to Adsense.

It’s a tried and tested alternative to affiliation, by PPC (Pay Per Click) and CPM (Cost-Per-Thousand Impressions) advertising.

Simple code generation and Google does the rest by displaying ads based on the page content.

Excellent tracking, reporting and regular monthly payments.

This is not a referral program but a recommendation from a 20+ year partner.

 

 

ebay Partner Network

banner-ebaypOnce upon a time, eBay was a fabulous program generating big $$$.  But, after doing all the heavy lifting making ebay a household name, they ‘adjusted’ the commission structure that saw our hardwork go from over AU$2K a month to a couple of $hundred a month.

Revenue can still be generated with hard work, targeted campaigns by driving high quality traffic to eBay.

The admin is a bit clunky and slow.  eBay can be uncommunicative with new publishers’, so be patient.

ebay Partner Network: Earn money by driving traffic and prompting sales across one of the world’s largest and most diverse marketplaces.

CommissionJunction

One of the oldest affiliate networks, US based CommissionJunction is very well known.  Once a leader in the pack, it has endured ups and downs and is now largely aimed at US markets.

A huge unwieldy admin interface that is slow and buggy. CJ never really worked for us (US advertisers) but if you’re in the US.. worth considering.

More Affiliate Networks & Advertisers’ (Merchants)

These platforms work for us:

See ALL our Partners

Affiliate Marketing on Ripefruit Network

After joining a network, please let us know.

  1. Advertising (Listing) on the Ripefruit Network | go here
  2. PPC (pay-per-click) on the Ripefruit Network | Google Ads
  3. Affiliate Marketing |  impact, CommissionFactory and FlexOffers

Advertiser Scrutiny

Every advertiser (brand/merchant) needs to be scrutinized.  Is it a good fit for your website?  Visit the advertisers’ website, take a look around, and verify claims (TrustPilot), delivery and T&C.  Remember, you are referring the advertiser to your readers’/customers.  Newer, inexperienced advertisers launch programs that may not last, meaning the affiliates’ work and time has been in vain. Do not rely on the network = due diligence!

There is a never-ending list of advertisers offering programs.  Before applying, ask yourself: do the products and services offered by the merchant relate to your readers.  A blog about food, is not going to connect with Car Tyres.

If your visitors are in Australia, then international (US/UK) based affiliations are unlikely to generate sales.  On the flip side, advertisers’ will reject publishers they don’t believe are a good fit.  There is little point aligning with an international advertiser if your traffic is from another country.  The referrals and traffic won’t realize any sales.

Monitor sales for approval and subsequently payment.  We’ve seen sales rejected/voided with no explanation.  Frustrating at best, it can happen but, it should be a low percentage.  Advertisers’ that generate lots of click-throughs but not sales are suspicious at best.  Beware of advertisers that urge customers to call (telephone) as sales may not recorded as affiliate sales (no commission).

Many years ago, a very successful campaign in the UK which generated thousands of pounds in sales, never realised one penny of the £4,249.25 commission owed, because they didn’t pay.

Affiliate Network Scrutiny

Sorry, but do not believe network marketing claims.  The networks focus is advertisers’ not publishers’, influencers and affiliates.

Beware: New Networks

In 2023, we saw an influx of new “affiliate networks” that claim to work with Google!  They never do!  One alarming request from these networks is “Google access” (are you serious?), another request is DNS changes to facilitate live bidding.  Not only are these dangerous, they are aimed at US advertisers.

Beware: Rakuten Advertising

Rakuten boasts a 150k-member global publishing network, yet has little interest in affiliates outside the US.  Support for publishers is non-existent and frankly, baffling! Give these time-wasters a big miss. see TrustPilot

*Strange: Linkby

June 2023, after several emails asking us for data, links, etc we received this… Unfortunately, your publisher application has been rejected for the following reason(s): Not a publisher.

*Shhh.. we better not tell our partners!

Coming Soon

  • Cookie Deprecation – the tracking method for most affiliations is cookies.  All search engines are deprecating cookies.  Without cookies, publishers won’t generate sales.. learn more
  • Commission Rates – we are seeing more and more rates falling.  They start at one percentage, but then slowly fall.  Yes, they let you know, but 1% doesn’t sound like much until you realise, successive rate drops and they are now paying 2%.  Ripleys believe it or not, one affiliate dropped to zero.

Feedback

We are more than happy to hear from networks, publishers, merchants about experiences with affiliate marketing: Messsage Here

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