FAQ - Frequently Asked Questions

How do Search Engines Work?

Every search engine ranks or scores web pages differently. When deciding which pages are most relevant for a particular search, they use a complex calculation to judge the importance of each web page. The exact weight assigned to each of these elements varies according to the particular search engine.

Why Search Engine Placement is Critical

The number one method used by Internet users to find information, products and services is searching keywords and phrases through Search Engines.  

Understanding search engines and their differences

Some search engines use robots or spiders to gather information from Web Sites, whereas some are indexed by humans.  After getting this information, the search engines rank pages using mathematical algorithms.